What’s Account Based Strategy (ABS)? How’s it different from Account Based Marketing (ABM)? 💡

❌ Unlike in the past, Marketing, Sales, Inside-sales, Presales and all teams responsible for Revenue can no longer work in isolation.

⚡️ Business environment is much different now demanding a unified plan to acquire new customers.

❎ Typically, in Account Based Marketing (ABM), Marketing team takes the lead and may mostly operate independent of sales.

✅ Whereas in ABS, it’s a “sales first” approach bring both Marketing and Sales to collaborate to choose and engage the right set of accounts.

🤝 ABS aligns all revenue teams, fuels the sales engine, wins more deals, facilitates superior customer experiences, retains and expands into customer base.

✔️ Increasingly, ABS plays a significant role in Go-to-Market (GTM) strategy.

I will share more thoughts on ABS in my next post…

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