HomeB2B Customer ExperienceWhat is 📶 “Signal Strength” in the context of Buying Intent Data? How to determine B2B Buyers Intent by 1st & 3rd Party Data?

What is 📶 “Signal Strength” in the context of Buying Intent Data? How to determine B2B Buyers Intent by 1st & 3rd Party Data?

  • February 28, 2023
  • Posted by: Gopal Krishna
  • Categories:
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I shared my thoughts on how intent data can help Vendors “influence” B2B Buyers’ Journey or Path to Purchase in its favour.

In this post, I will touch upon how “intent data” is collected.

There are two types of data – 1st party data and 3rd party data.

✅ 1st Party Data :- Buyers “engaging” with your OWN content

1. Website
2. Asset downloads – whitepapers, eBooks
3. Form fills
4. Your Webinars participation
5. Email
6. Social Media – LinkedIn, Twitter

✅ 3rd Party Data :- Buyers “engaging” with external content

A. Online searches with key words relevant to you
B. Active memberships in industry bodies
C. Download assets like thought papers, whitepapers, trends
D. Participation – speaker, attendee – in Webinars organized by industry or others

The key is to combinate both types of data.

Also, to differentiate the intent by the content type. For example; online search, whitepapers, webinar participation, website form fill.

The above will enable Vendors to determine 📶 “signal strength” for intent data and therefore, prioritize to time the outreach!

#b2bsales
#b2bbuyer
#intentdata
#datadiscovery
#salestools



You can expect to receive your opportunities – Buyers interested in engaging and buying from your business.

A Dashboard view helps you monitor the progress across the channels/modules you opted. Further, you can use “Refine Criteria” capability to sharpen your ICPs/Buyers focus to enhance the results.

Your CSM will work with our Campaign Team to handle the account setup and provide comprehensive DATA containing key decision-makers, along with custom messaging based on your unique offering and best practices from thousands of experiments.

Our Campaign Team will implement strategy, analyze performance, and provide data-driven experiment recommendations (A/B Testing, Analytics) ensuring optimum results for you.

When you sign-up, you will be guided through the on-boarding process to help us understand your Ideal Customer Profile (ICP) and Buyers across roles, industries, company size and locations. We include Sales/Account Intelligence to gain deeper insights to prioritize outreach.

You will be assigned a dedicated Customer Success Manager (CSM) for a detailed walk-thru of the on-boarding process, deep-dive into platform and strategies to optimize results.

On-boarding to Activation – 1 week or less.