HomeB2B Customer ExperienceWhat are the “3 Cs” adopted by Sales Winners in partnership 🤝 with Buyers?

What are the “3 Cs” adopted by Sales Winners in partnership 🤝 with Buyers?

  • February 28, 2023
  • Posted by: Gopal Krishna
  • Categories:
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In my earlier post, I highlighted “10 characteristics” ✨of Sales Winners.

In this post, I summarize how Sales Winners adopt 💡 “3 Levels” approach to win Buyers’ trust. relationship and business!

⚡ Level 1 :- Connect

a) The Dots : understand buyers’ needs, craft a compelling solution.

b) People : listen to buyers, connect with them personally, emotionally and professionally.

📜 Key Take away : Necessary, not sufficient.

⚡ Level 2 :- Convince

a) Best Solution
b) Maximum Return
c) Minimum Risk

📜 Key Take-away : Minimize “lost to no decision.” Maximize competitive wins!

⚡ Level 3 :- Collaborate

a) Educate and engage with buyers with new ideas and perspectives

b) Easy to buy, proactive and responsive

📜 Key Take-away : Drive demand. Become essential. Maximize Buyer ownership of the sale.

🎯 Key Stat : “Winners demonstrated they understood the Buyer’s needs 2.5x more often than the second-place finishers.”

#b2bsales
#b2bbuyers
#b2bbuyersjourney
#salesperformance
#saleseffectiveness
#salesexcellence



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