- February 28, 2023
- Posted by: Gopal Krishna
- Categories:
Study revealed that those with formal approaches to “Sales Enablement” performed better overall than those organizations which don’t.
Organizations with a formal sales enablement charter report a 49% win rate which is 12% 
higher compared to those without.
Number of reps achieving quota attainment was 35% better compared to those without.
Organizations with a formal sales enablement charter experienced 15% less turnover 
than those without.
In addition to the above, formal Sales Enablement Improves “collaboration and alignment”
across the functions.
Among the respondents, those who said they had a formal charter were twice as likely 
to engage in formal collaboration than those who said they had an informal vision.
Respondents also reported that formal collaboration is highly unlikely to occur in organizations with one-off sales enablement projects/initiatives.
I strongly recommend to set-up a formal Sales Enablement charter or engage with a partner who can work as an extended team to enable the same for your organization.
What are your thoughts on the above?
#Sales #SalesEnablement #B2B #B2BSales #Metrics
