- February 27, 2023
- Posted by: Gopal Krishna
- Categories:
In the last decade or so, we witnessed rapid transformation across different functions of large organizations.
Technology in general and digital transformation in particular have accelerated these changes.
However, it does not mean organizations across different industries have transformed comparably.
In the context of B2B Customer Experience (Cx), Buyers started expecting their B2B Cx to match their B2C Cx. Sales functions within service providers/vendors (B2B) have not caught up as much with these expectations and changes.
What exacerbates this scenario is B2B Buyers’ shift from buying products/solutions to “experiences” during pre-sale, sale and post sale. Please refer to the image below.
How’s your sales team prepared and enabled to “engage” Buyers throughout B2B Sales Cycle?
