Ashley HardyVP Sales and Marketing
areas of expertise
- Business transformation
- Restructuring and turnaround
- Integration
- Growth strategy
- M&A transaction support
education
- MBA, Rotterdam School of Management, Erasmus University
- BS, engineering, Technical University of Denmark
- MBA, Rotterdam School of Management, Erasmus University
With over 20 years of experience in entrepreneurship, management, business planning, financial analysis, software engineering, operations, and decision analysis, Brandon has the breadth and depth of experience needed to quickly understand entrepreneurs’ businesses and craft the most suitable solutions.
Consulting WP comes up with results that are actually implementable. That is their strength compared to other consulting companies.
Before founding Consulting WP in early 2001, Brandon started two Internet companies in Silicon Valley. Previously, Brandon held various management positions in New York at Simon Brothers, most recently as Vice President in Goldhill Group, focusing on new business development and risk management. He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.
publications
Deal Size Migration: Are Your Customers Trading Up or Down?
Deal Size Migration Analysis: Are You Growing or Just Shifting? Your average deal size increased from $45K to $48K this year. At first glance, that’s 6% growth. But the real question is: Are you winning bigger deals, or are you simply losing smaller customers and replacing them with larger ones? Why Average Deal Size Can
June 19, 2026Sales Quota Achievement Distribution: Why the Average Hides the Problem
Sales Team Performance Distribution Analysis Why Looking at the Average Isn’t Enough Your sales team may be achieving 105% of quota on average, but that number can hide significant performance gaps. Averages often mask the reality of how individual reps are performing. To understand the true health of your sales organization, you need to examine
June 19, 2026Opportunity Source vs. Opportunity Quality: Not All Leads Are Created EqualOpportunity Source vs. Opportunity Quality: Not All Leads Are Created Equal
Last month, your funnel looked strong on paper: Marketing: 200 opportunities → 50 conversions (25%) Other sources: 80 opportunities → 44 conversions (55%) Same stage. Very different outcomes. At first glance, you might think: “Marketing is doing fine—it’s driving volume.” But once you break it down by source quality, the story changes completely. Opportunity Source
June 12, 2026
contact details
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WINsights has been our partner helping us achieve sales outreach at scale and with success! Throughout our journey, their customer success team has been very responsive and empathetic to our needs…I highly recommend WINsights’ Sales Growth Platform.
