Gina KennedyAdministrator
areas of expertise
- Business transformation
- Restructuring and turnaround
- Integration
- Growth strategy
- M&A transaction support
education
- MBA, Rotterdam School of Management, Erasmus University
- BS, engineering, Technical University of Denmark
- MBA, Rotterdam School of Management, Erasmus University
With over 20 years of experience in entrepreneurship, management, business planning, financial analysis, software engineering, operations, and decision analysis, Brandon has the breadth and depth of experience needed to quickly understand entrepreneurs’ businesses and craft the most suitable solutions.
Consulting WP comes up with results that are actually implementable. That is their strength compared to other consulting companies.
Before founding Consulting WP in early 2001, Brandon started two Internet companies in Silicon Valley. Previously, Brandon held various management positions in New York at Simon Brothers, most recently as Vice President in Goldhill Group, focusing on new business development and risk management. He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.
publications
Net Revenue Retention: The Hidden Story in Your Cohort Data
The NRR Headline Can Be Misleading Your Net Revenue Retention (NRR): 115% – sounds excellent. At first glance: existing customers are expanding faster than they are churning. But that single number hides important trends. Cohort Analysis Reveals the Real Story Breaking NRR down by cohort: 2023 cohort: 95% NRR → slight contraction 2024 cohort: 125%
February 26, 2026Customer Acquisition Cost Payback Period: The Real Profitability Test
The Payback Illusion CAC: $8,000 Annual Contract Value (ACV): $50,000 Modeled Payback Period: 2 months On paper, it looks fantastic. So you: Hire more sales reps Increase demand generation spend Scale aggressively Growth feels justified. The Hidden Problem: Retention Assumptions 18 months later, reality hits. Customers were modeled to stay 36 months Actual average lifespan?
February 26, 2026Forecast Accuracy Is a Discipline, Not Luck
58% Forecast Accuracy Isn’t a Sales Problem Your forecast accuracy is 58%. Sales blames the leads.Marketing blames sales.Leadership blames execution. But forecast accuracy usually isn’t about luck, talent, or effort. It’s about measurement discipline. What 85%+ Forecast Accuracy Teams Do Differently The companies consistently hitting 85%+ forecast accuracy follow the same principles. Not complex. Not
February 18, 2026
contact details
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WINsights has been our partner helping us achieve sales outreach at scale and with success! Throughout our journey, their customer success team has been very responsive and empathetic to our needs…I highly recommend WINsights’ Sales Growth Platform.
